Join us for an exclusive conversation with Hyungseok Dino Ha (hereinafter Dino), Co-Founder and CEO of MBX (formerly Memebox), a visionary multi-brand beauty and personal care company leading the convergence of technology, culture, and K-beauty. Headquartered in Los Angeles with offices in Seoul, Shanghai and Taipei, MBX has established itself as a global leader in the beauty industry, backed by $200 million in venture capital funding. By seamlessly blending data-driven technology with cultural insight, MBX is redefining how K-beauty influences the global beauty landscape.
In this program, Dino will reveal the key moments that shaped his entrepreneurial journey — from his early career at TMON and Tom Ford to his transformative experience in top accelerator programs like Y Combinator and SparkLabs. Learn how he harnessed the global rise of K-beauty and used technology to create a next-generation beauty powerhouse. This conversation offers essential lessons for aspiring entrepreneurs, beauty industry enthusiasts, and anyone curious about the dynamic intersection of tech, culture, and K-beauty in building groundbreaking business opportunities.
This program is supported by Hanwha Life
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Tech, Culture, and K-Beauty: Dino’s Playbook for Building MBX
Tuesday, January 28, 2025 | 6 PM (EST)
The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017
ABOUT THE SPEAKER:
Dino Ha is the founder and CEO of MBX Corp, also known as Memebox, a position he has proudly held for twelve years. Combining engineering expertise with a deep passion for fashion and beauty, Dino is dedicated to building a tech-driven beauty company that aims to revolutionize beauty culture worldwide.
Dino began his academic journey with a degree in Environmental Engineering. His career path took a significant turn when he joined the Army, voluntarily deploying to Afghanistan under Operation Enduring Freedom to combat terrorism. During his military service, Dino met his first American, an encounter that inspired him to pursue a career in the fashion and beauty industry after completing his service.
After his time in the Army, Dino moved to New York to attend the Parsons School of Design. While studying, he joined Tom Ford at the launch of the brand, working for two years in the PR and marketing department. This experience provided him with invaluable insights into the fashion industry’s inner workings and the importance of brand management.
Following his tenure at Tom Ford, Dino returned to Korea to join TMON, an e-commerce startup founded by his friends. At TMON, he led new business initiatives and sales strategies, contributing significantly to the company’s growth and its eventual acquisition by LivingSocial for $300 million. This successful venture fueled Dino’s entrepreneurial spirit and inspired him to establish his own company.
Dino remains enthusiastic about the future of MBX Corp and its ability to deliver K-beauty brands and products to consumers worldwide. MBX currently operates five brands across skincare, color, and haircare categories. The company generates most of its revenue in the US, with products available in retailers such as Sephora, Ulta, Nordstrom, Macy’s, and Target, and exports to more than 40 countries globally.
