Join us for our inaugural program of Startup Scene: Entrepreneurs of Tomorrow, featuring Saeju Jeong, the Co-Founder and former CEO, and now serving as Executive Chair of Noom. Noom, established in 2008 with Saeju’s friend, Artem Pekatov, introduced a pioneering weight loss app in 2017, integrating behavioral psychology with an empathetic human approach. Since then, Noom has disrupted the weight loss industry, achieving a valuation of $3.7 billion, and benefited over 50 million people with their health and diet.
Saeju’s unwavering, mission-driven leadership has been behind the remarkable success of Noom. As the visionary behind Noom, Saeju guided the company through the many strategic pivots that ultimately led to the discovery of Noom’s unique business model. We invite you to join us for an engaging evening to explore Saeju’s compelling entrepreneurial journey, marked with soulful tenacity toward a healthier-choice platform for consumers.
This program is supported by Hanwha Life
Startup Scene: Entrepreneurs of Tomorrow
Saeju Jeong: An Unwavering Visionary Behind Noom
Wednesday, January 24, 2024 | 6 PM (EST)
The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017
ABOUT THE SPEAKER:
Saeju Jeong, Chairman & Co-Founder, Noom
Born in South Korea to a family of doctors, Saeju has always had an intense desire to help people. From an early age, he knew his life’s work would be dedicated to improving the well-being of as many people as possible. After founding South Korea’s first-ever heavy metal record label, it was the death of his father that prompted Saeju to become motivated to change lives for the better and use his entrepreneurial spirit to make an impact. After dropping out of college and moving to the US, Saeju met his co-founder Artem Petakov, who shared his vision of helping people live healthier lives, and Saeju convinced him to leave Google to develop Noom. In the decade and a half since, Noom has emerged as the most recognized behavior change platform and most loved weight loss program, helping to transform the lives of millions around the world. The company has also recently released its first hard copy book, The Noom Mindset, which became an overnight, national bestseller.
As Chairman, Saeju is responsible for setting the strategic vision for Noom and has led the company through several years of tremendous growth. He has received several awards including EY’s Entrepreneur of the Year, Harvard Business School Alumnae Association of Northern California’s Entrepreneurial Company of the Year, and others. He leads Noom’s Associate Partnership with the World Economic Forum and is a regular attendee at its Annual Meeting at Davos.
ABOUT THE MODERATOR:
Connyoung Jennifer Moon, TV journalist & public speaker
Connyoung Jennifer Moon is an award-winning TV journalist and public speaker. She was most recently the Editor-in-Chief at Arirang TV, leading special reports and round-the-clock news coverage. She currently appears on the BBC and Deutsche Welle as a regular contributor. Moon is also known for her outstanding work in investigative journalism as a reporter, principal anchor, and editor. She is the only South Korean TV personality to have moderated an official televised session at the World Economic Forum in Davos; Moon has hosted major international conferences such as the G20 Leaders’ Summit, the Nuclear Security Summit, the two inter-Korean summits in 2017, AfDB and AIIB. She has been recognized with various global journalism awards for her documentary, “Comfort Women” One Last Cry. Moon holds an M.A. in Business and Economic Journalism from Columbia University and an Honors B.A. in International Relations and Political Science from the University of Toronto. She started her professional career at the UN Headquarters in Vienna, Austria.
