THE KOREA SOCIETY

The Korea Society and Korea Trade-Investment Promotion Agency (KOTRA) are delighted to present Building and Protecting Your K-Brand in the YouTube Era on July 22, 2020. Over the last two decades, YouTube has demonstrated its versatility, achieving far more than the launch of successful careers for the likes of Justin Bieber and BTS. Businesses of all sizes increasingly adopt this highly effective yet affordable...

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Side by Side: Out of a South Korean Orphanage and Into the World weaves the stories of nine inter-country adoptees—selected out of 100 original interviews— as they recall their families of origin, their relinquishment to orphanages, and their adoptions and lives abroad. Starkly minimalist, Side by Side is composed entirely of intensely intimate, first-person narratives, filmed in Seattle, Chicago, Boston, New York...

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As consumers continue to cut the cord, how will we define the future of TV? How does this paradigm shift change the future of advertising? Join us July 16th as Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads, explores these topics in conversation with CeFaan Kim, reporter at WABC-TV Eyewitness News. Throughout her career, Cathy has worked at some of the world’s largest and most prestigious...

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First published in Pyongyang in 1988, Friend by Paek Nam-Nyong is one of the few North Korean novels that has reached an international audience. Professor Immanuel Kim, the translator of Friend and a specialist in North Korean literature and cinema, offers a glimpse into contemporary life in North Korea through this novel and other popular culture from Pyongyang. "a beguiling introduction to the everyday, with none...

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Korean professional baseball has caught the eye of sports-deprived American baseball fans during the coronavirus pandemic. Join us for a conversation about the unique and appealing aspects of Korean baseball, with former MLB and KBO pitcher Chan Ho Park, former manager of the Lotte Giants in Busan Jerry Royster, Yonhap baseball correspondent Jee-Ho Yoo, and former U.S. Ambassadors to Korea and Korean baseball...

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Copyright Credit: playSyria In this new series, we take a dive into contemporary culture in South Korea. In this first episode, we will be exploring the world of games, especially that of computer, video, and mobile games: the history of video game culture in Korea from the 70s until now; how it has given birth to a new industry and a group of new business leaders in Korea; and how it is developing into a new way of...

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