As consumers continue to cut the cord, how will we define the future of TV? How does this paradigm shift change the future of advertising? Join us July 16th as Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads, explores these topics in conversation with CeFaan Kim, reporter at WABC-TV Eyewitness News.
Throughout her career, Cathy has worked at some of the world’s largest and most prestigious companies including Samsung, Apple and NBC Universal. If you are a tech aficionado, or would like to learn about what it's like to be a woman in tech and media, join us for this intimate fireside chat.
The Young Professionals’ Night program consists of industry professionals who share their career experiences and advice with the audience. All professionals seeking to expand their careers are encouraged to tune in.
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Young Professionals' Night
Marketing in a Digital World
with
Cathy Oh
Thursday, July 16, 2020 | 6 PM
The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017
ABOUT THE SPEAKER
Cathy Oh
Global Head of Marketing & Analytics
Samsung Ads
Capitalizing on more than 15 years of global marketing experience with Fortune 500 companies, Cathy Oh serves as Global Head of Marketing and Analytics for Samsung Ads. As one of the founding members of Samsung Ads, Cathy has played a critical role in establishing the Samsung Ads brand, and her leadership has been integral to the organization as it redefines the Advanced TV landscape.
Since joining the Company in 2015, Samsung Ads has transformed from a single product offering into the Advanced TV advertising platform with the largest and most powerful source of TV data. During this time, Cathy has positioned Samsung Ads as a global enterprise, overseeing efforts across the US, EU, APAC and Latin America regions. The collective efforts of the entire team resulted in Samsung Ads being named one of Ad Age’s Best Places to Work in 2020, as well as recognition across numerous industry associations as a leader in the Advanced TV space.
Throughout her career, Cathy has established a track record of developing global brands, large-scale marketing strategies and activations, sales initiatives, and marketing programs for global sales teams. Cathy brings to bear a unique entrepreneurial spirit and love for innovation to multi-national, enterprise organizations, working in lockstep with sales and product development to build brands, grow revenue and move businesses forward. Prior to joining Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple). In addition to Apple, where Cathy managed a global team, she has held marketing positions at companies that include WebMD and NBC Universal.
Cathy received a Master’s Degree in Integrated Marketing from New York University and a Bachelor’s of Science from Carnegie Mellon University. She is a member of ARF’s Women in Analytics (WIA), where she works to inspire and motivate women in the industry. Cathy is also a member of Ad Age Collective, where she is asked to contribute thought leadership as a Marketing Executive and has served as a key spokesperson across numerous trades. When she isn’t traveling the globe for both work and pleasure, Cathy also serves on the board of the Korean American Community Foundation and sits on the advisory board for Conscious Step. Cathy lives in Gramercy, NY with her husband and husky.
ABOUT THE MODERATOR
CeFaan Kim
Reporter
WABC-TV Eyewitness News
CeFaan Kim joined the Eyewitness News team as a reporter in September 2015. Since then, CeFaan has covered major national breaking news, including the Chelsea terrorist bombing in September of 2016, where he was the first TV reporter on scene. In 2017 he covered the massive spontaneous protest at JFK Airport in response to President Trump's travel ban executive order. CeFaan has also reported extensively on poverty in the Asian-American community in New York.
Prior to joining Eyewitness News, he was a reporter for News 12 Westchester/Hudson Valley, where he lead the station's coverage of the January 2015 Metro-North train crash that killed 6 people, the deadliest in its history.
CeFaan launched his career in 2003 as a photographer and field producer at NY1 News in New York City. In 2008, he traveled to Iowa and New Hampshire to cover the presidential campaigns of Hillary Clinton, Rudolph Giuliani, and Barack Obama. He also co-produced Eliot Spitzer's 2006 gubernatorial general election debate, Andrew Cuomo's primary debate in his run for State Attorney General, and Hillary Clinton's 2006 senatorial debate.
His exclusive story about a woman who died while waiting for EMTs during the "Christmas Blizzard" of 2010 forced the Bloomberg administration to admit the city's response to the storm had been inadequate.
Born and raised in Philadelphia, CeFaan graduated from New York University where he majored in Broadcast Journalism. He is a former sergeant in the U.S. Army Reserves; he graduated from Non-Commissioned Officer's Academy on the Commandant's List. In addition, CeFaan is a member of the Asian American Journalists Association and serves as co-chair of its Media Watch Committee.